Introduction Google Ads, formerly known as Google AdWords, is one of the most effective online advertising platforms available. With its vast reach and powerful targeting capabilities, Google Ads can help businesses of all sizes achieve their marketing goals. In this blog, we’ll explore how to maximize your return on investment (ROI) with Google Ads.

Understanding Google Ads Google Ads is an online advertising platform that allows businesses to create ads that appear on Google’s search engine results pages (SERPs) and its network of partner sites. Advertisers bid on keywords relevant to their business, and their ads are displayed to users who search for those keywords.